Whether you need to advertise yourself, for a potential partner, or advertise your business, a strategy must be put in place in the beginning. Depending on what you think to achieve, the advertising method should be chosen accordingly. There is a thin line between being subtle and being ridiculous in advertising, so you need to be careful about this. Also, you will need to be quite creative, because today’s audience is rather picky, and will not fall for poorly made advertising. So read these famous advertising quotes and start building your plan, whatever your goal might be.
Famous Advertising Quotes
“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” (Jef I. Richards)
As mentioned before, you need to be creative when it comes to advertising, but you will also need to have a strategy as well, if you plan to be effective. And advertising is made for a purpose, so making just art is not going to help you.
“Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” (Will Rogers)
If you need to convince to get your product, even though that person does not need it for real, it means you have a very good advertising. The idea in advertising is to make all people, not only the ones that need your product, to buy it from you and help your business grow.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” (Steuart Henderson Britt, Marketing Management and Administrative Action)
If you think that your activity or business will survive without advertising, you are terribly wrong. No one will ever know what you are doing, just like winking to a girl in the dark. So you need to let the world know about you and your business, if you want to have a chance to being successful.
“The best ideas come as jokes. Make your thinking as funny as possible.” (David Ogilvy)
Yes, the best ideas may come as a joke. You know why? Because when you have fun, your mind is more relaxed and you can create all sort of amazing things. So try to unwind and enjoy your life, and you will get the answers you need.
“Advertising: the science of arresting the human intelligence long enough to get money from it.” (Stephen Leacock)
These famous advertising quotes are not only about creativity, as they speak the truth as well. The idea about advertising is to make people believe they need things that weren’t before present in their lives. It is a strategy to get money, indeed, this is why advertising needs to be so persuasive.
Advertising is a mean of getting more attention and money to your business, this is why no business or activity can survive without advertising. Even if you want to find a partner on dating sites, advertising can be considered the way you construct your profile there. You are building an image that should make other curious about you. With advertising, you are looking to be successful, and so are businesses that use the same method. These famous advertising quotes just painted the picture about advertising clearer, so you can see it.